wa4u Privacy Policy

This Privacy Policy describes how wa4u (a brand owned by Belthran Investors) collects, uses, stores, and protects personal information in connection with its AI-based guidance services for Gen Z and young adults. It applies to our mobile and web applications, onboarding tools, feedback forms, and any related digital services ("Services").

1. What We Collect

We collect only the minimum information needed to deliver safe, effective, and responsive coaching experiences:

Data you provide directly:

  • Onboarding responses (e.g., focus areas, age group, mood indicators)
  • Feedback, ratings, and session summaries
  • Optional contact information (e.g., email for follow-up or reminders)

Data we collect automatically:

  • Device type, browser, and usage timestamps
  • Session frequency and duration
  • Event logs (for example, which coach was used, which tools accessed)

Sensitive categories:

  • We never ask for or store government ID numbers, diagnostic labels, or location-level GPS.
  • Conversations with AI coaches are stored anonymously for training, quality, and safety review.

2. How We Use Your Data

We use your data for the following purposes:

  • To personalize your AI coach experience (for example, suggest relevant tools, maintain session context)
  • To improve coach responses and platform design through anonymized usage analysis
  • To trigger safety checks (for example, flag potential self-harm language)
  • To communicate with you when consent has been given (for example, onboarding tips, push reminders)

We never:

  • Sell your data
  • Use your data for third-party advertising
  • Share identifiable data with external researchers or vendors without explicit consent

3. Data Sharing & Processors

We use trusted third-party vendors for specific infrastructure needs (e.g., secure cloud hosting, error logging, analytics). These partners process your data only under strict contractual terms, including:

  • GDPR-compliant processing agreements
  • No use of your data for their own purposes

We may disclose anonymized, aggregate usage data (e.g., "20% of users seek study help on Sundays") for reporting or funding purposes.

4. Data Retention

  • Onboarding data: kept for as long as you have an active account or for 12 months of inactivity
  • Coach conversations: stored in anonymized form indefinitely to train and evaluate models
  • Feedback and ratings: retained for up to 24 months for quality control

You may request deletion of your data at any time via email (see Section 7).

5. Data Security

We implement industry-standard encryption, access controls, and monitoring tools to safeguard your data. However, no digital service can be 100% secure. If a breach ever occurs, we will notify affected users in accordance with applicable law.

6. Your Rights (EU and EEA)

You have the right to:

  • Access your personal data
  • Correct inaccurate or outdated information
  • Request deletion of your data
  • Withdraw consent to data use
  • Lodge a complaint with your local data protection authority

To exercise these rights, see the contact details below.

7. Contact and Questions

Belthran Investors (owner of wa4u) is the data controller for all personal data collected through the platform.

To make a request or ask a question, contact:

Ricard Belthran
ricard@wa4u.ai
Stockholm, Sweden

8. Updates to This Policy

We may update this Privacy Policy to reflect product changes, legal requirements, or operational needs. All updates will be published here, with a revised "Effective Date". Significant changes will be notified in-app or via email (if provided).