About wa4u

We’re not another mental health app.
We’re something else.

wa4u is a Nordic AI company building companions for emotional clarity, self-reflection, and everyday decision-making.

  • intelligent voices that help you think, not judge
  • non-clinical tools grounded in CBT/ACT/narrative reasoning
  • a private space where you stay in control

Your voice. Your path. That’s the start.

Who we are

We’re a small team based in the Nordics. We come from AI research, clinical psychology, and product design. We don’t believe in hype or shortcuts.

We believe in listening, reasoning, and building tools that respect the complexity of how people actually think and feel.

Our north star is autonomy: your thoughts, your pace, your voice.

What we do

We guide you through a five-step reasoning process. It's not scripted. It adapts to what you say.

1
Listenthe companion mirrors your words
2
Clarifyfind the real question
3
Exploreexamine options and perspectives
4
Adjustrefine insights into something usable
5
Actchoose your next step (always optional)

Why it matters

Most people don’t have a mental health crisis. They have a thinking crisis. A decision crisis. A "how do I make sense of this" crisis.

You’re not broken. You’re becoming.

Voices, not scripts. Companions, not chatbots.

  • Culture mislabels normal struggle as dysfunction
  • Apps oversimplify. Therapy is often inaccessible. We're building the middle ground.

How it began

wa4u started in Sweden as a response to two extremes:

  • Peer chats that felt too shallow.
  • Therapy apps that felt too clinical.

We built a third path — a digital space for emotional reflection and everyday reasoning. Our early pilots with Swedish students confirmed a simple truth: people don’t always want to be treated; they want to be understood.

How we work & get in touch

  • Transparency: You know what the AI is doing and why
  • Safety: We don't replace therapy. We don't collect clinical data.
  • Emotional dignity: We never pathologize normal feelings
  • Non-clinical rules: We operate outside the therapy framework by design

We’re open to collaborations with researchers, educators, mental health labs, and aligned investors who share our commitment to clarity, autonomy, and responsible AI.

Get in touch

Whether you're interested in partnerships, research collaborations, or just want to understand what we're building—reach out.

nexus@wa4u.ai